Black Friday is almost here! That means big sales and the start of the holiday shopping season. Don’t forget to mark your calendars - this year’s date is November 25, 2022. The Covid-19 pandemic changed Black Friday shopping habits. More customers are buying online, reducing the...
Elon Musk has a new plan for Twitter Inc. after giving up a legal battle and agreeing to pay $44 billion for the company. The billionaire promises to reinvigorate the company and expand the number of users by cracking down on spam bots and reducing the...
Amidst a wave of struggles to expand civil rights for diverse minorities, -with the LGBTI+ community at the forefront of the movement-, companies, brands, and marketers are challenged to make the best decisions to connect with their audiences. There are many benefits to inclusive marketing, but...
Embarrassing photos, private personal data, incorrect information, history that may affect you when applying for a job or generate family, professional, or reputation problems...
Google' metaverse', and you'll find different definitions. Wikipedia defines it as "a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the Internet". According to that...
Since their first debut in the early 2000s, podcasts have had enthusiasts and skeptics. Beyond entertainment— Can they be part of a brand's c with its audience? That is the question many marketers are trying to answer. Unbound Creativity Podcasting offers a new take on radio, a...
With social media at the tip of our fingers, the world is more connected than ever. Russia invaded Ukraine on February 24th and since then social media has united the world. Each news reported, post or tweet, brings together supporters, agencies and brands to help Ukraine...
Created by the United Nations in 1975, International Women’s Day honors the social, economic, cultural, and political achievements of women across the globe. On this day, we want to take a step back and commemorate all the great things women do every day. From a professional...
While quarterbacks try to score the touchdowns on the field to move them closer to sporting glory, there is another equally fierce competition, that results in winners and losers every year: the Super Bowl advertising battle. It is not merely one of the most-watched events of...
Born after 1998, Gen Z are those entering high school, completing their undergraduate degree in college, and young professionals starting their careers. They're very different from Millennials, and their rapid entrance into the workforce increases the complexity of managing and working across generations. Growing up...