Author: admin

While quarterbacks try to score the touchdowns on the field to move them closer to sporting glory, there is another equally fierce competition, that results in winners and losers every year: the Super Bowl advertising battle. It is not merely one of the most-watched events of...

Born after 1998, Gen Z are those entering high school, completing their undergraduate degree in college, and young professionals starting their careers. They're very different from Millennials, and their rapid entrance into the workforce increases the complexity of managing and working across generations. Growing up...

When marketing a product, you usually engage with a consumer and persuade them to “want” that something. It could be a stylish look on the latest issue of Vogue, a trip they read about on CondeNast Traveler, or a delicious looking cacio e pepe on an influencer...

Halloween is here! A holiday filled with masks, candy, decorations, pumpkins, and creative marketing campaigns that are bright yet spooky! Many brands take advantage of this holiday to boost their sales! We have been struggling with the economic impacts of the pandemic for the past two years, but as...

Your brand offers a fantastic product, but the sales are not that fantastic. Are you assertively communicating to your final consumers? Consumers nowadays are more educated and like to compare and learn more about the products they will bring to their homes. Therefore, being able to...

The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those still seeking to compete...