Get updated!

Do you want to learn about the fascinating universe of integrated communications and marketing?

You will get tools, analysis, trends, tips and much more on our blog.

Brands should always prioritize customer satisfaction with their products and/or services. The perceived value is what customers can expect and benefi...

It’s time to take a look at what brands are doing to capture our attention and what lies behind their success—namely, what we can take away from t...

The future is now. Americans now watch more on TV from streaming services than by broadcast or cable TV. For the first time in July 2022, streaming pl...

Google’ metaverse’, and you’ll find different definitions. Wikipedia defines it as “a collective virtual shared space, created...

While quarterbacks try to score the touchdowns on the field to move them closer to sporting glory, there is another equally fierce competition, that r...

Halloween is here! A holiday filled with masks, candy, decorations, pumpkins, and creative marketing campaigns that are bright yet spooky! Many brands...

The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those ...

Is it totally true that Cristiano Ronaldo was responsible for a dramatic drop of Coca-Cola’s shares in the stock market as has gone viral in soc...

What makes companies succeed or fail across multiple channels? Companies thrive through digital means when they possess sufficient insight into the ne...

In the world of social media, there is one network that made a lot of noise with its extraordinary growth during the first quarter of 2021: Clubhouse,...

We already know what a hashtag is and what it is used for (if you don’t, where have you been for the last 10 years?). Although popular, they are...