Do you want to learn about the fascinating universe of integrated communications and marketing?
You will get tools, analysis, trends, tips and much more on our blog.
Brands should always prioritize customer satisfaction with their products and/or services. The perceived value is what customers can expect and benefi...
It’s time to take a look at what brands are doing to capture our attention and what lies behind their success—namely, what we can take away from t...
Black Friday is almost here! That means big sales and the start of the holiday shopping season. Don’t forget to mark your calendars – this yea...
Every year brands wait for the NFL season to put every dollar into marketing—and we all know that’s because the Superbowl and its famous halftime ...
The future is now. Americans now watch more on TV from streaming services than by broadcast or cable TV. For the first time in July 2022, streaming pl...
Elon Musk has a new plan for Twitter Inc. after giving up a legal battle and agreeing to pay $44 billion for the company. The billionaire promises to ...
Amidst a wave of struggles to expand civil rights for diverse minorities, -with the LGBTI+ community at the forefront of the movement-, companies, bra...
Embarrassing photos, private personal data, incorrect information, history that may affect you when applying for a job or generate family, professiona...
Google’ metaverse’, and you’ll find different definitions. Wikipedia defines it as “a collective virtual shared space, created...
Since their first debut in the early 2000s, podcasts have had enthusiasts and skeptics. Beyond entertainment— Can they be part of a brand’s c ...
With social media at the tip of our fingers, the world is more connected than ever. Russia invaded Ukraine on February 24th and since then social...
Created by the United Nations in 1975, International Women’s Day honors the social, economic, cultural, and political achievements of women across t...
While quarterbacks try to score the touchdowns on the field to move them closer to sporting glory, there is another equally fierce competition, that r...
Born after 1998, Gen Z are those entering high school, completing their undergraduate degree in college, and young professionals starting their career...
Transporting us to a more straightforward and undoubtedly happier past has become, especially after the pandemic, one of the most effective tools to c...
When marketing a product, you usually engage with a consumer and persuade them to “want” that something. It could be a stylish look on the latest ...
Halloween is here! A holiday filled with masks, candy, decorations, pumpkins, and creative marketing campaigns that are bright yet spooky! Many brands...
When marketing a product worldwide, you need to understand the difference between countries, cultures, and languages. Many think that when marketing w...
If your business got hurt during the Facebook outage, you have something to think about Less than 20 years ago, we had a world without social media. T...
Your brand offers a fantastic product, but the sales are not that fantastic. Are you assertively communicating to your final consumers? Consumers nowa...
A platform for entertainment has evolved into a channel for connecting with millions of consumers. Is your brand ready to be part of a billionaire ind...
The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those ...
The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those ...
Is it wrong to give users the power to decide what personal data to share with apps? We say no way! Should you review what cookies you allow whe...
For a couple of years, we’ve been hearing that Instagram was going to eliminate the “likes” count on posts under the premise of giving greater r...
Is it totally true that Cristiano Ronaldo was responsible for a dramatic drop of Coca-Cola’s shares in the stock market as has gone viral in soc...
What makes companies succeed or fail across multiple channels? Companies thrive through digital means when they possess sufficient insight into the ne...
Millennials have truly redefined the way we shop, live, and interact. How we conduct business relies heavily on the audience we are targeting and toda...
It’s difficult for people to remember the exact moment the Covid-19 pandemic struck their lives. A sensationalist headline about a market in China e...
A brand’s meaning—how it resonates in the consumer’s heart and mind—is a company’s most valuable competitive asset. And today, b...
Is your brand ready? Do you have a smartwatch to track your steps and sleeping patterns? Do you use apps to meditate or watch your diet? Are you...
In the world of social media, there is one network that made a lot of noise with its extraordinary growth during the first quarter of 2021: Clubhouse,...
We already know what a hashtag is and what it is used for (if you don’t, where have you been for the last 10 years?). Although popular, they are...
It’s the right time to talk about how to adjust your marketing strategy to the upcoming changes. We’ve chosen 5 digital marketing trends that will...
More and more consumers only want to support and engage with brands that match their values and beliefs. They have used their buying po...
So how can you find that perfect harmony for your team? Millennials and Generation Xers don’t always see eye to eye. Millennials think the...
We are celebrating our 10-year anniversary with a new image full of color. As a Hispanic-led business with a multicultural team, we are proud to celeb...