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The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those stil...
For a couple of years, we’ve been hearing that Instagram was going to eliminate the “likes” count on posts under the premise of giving greater r...
Is it totally true that Cristiano Ronaldo was responsible for a dramatic drop of Coca-Cola’s shares in the stock market as has gone viral in soc...
What makes companies succeed or fail across multiple channels? Companies thrive through digital means when they possess sufficient insight into the ne...
Millennials have truly redefined the way we shop, live, and interact. How we conduct business relies heavily on the audience we are targeting and toda...
It’s difficult for people to remember the exact moment the Covid-19 pandemic struck their lives. A sensationalist headline about a market in China e...
A brand’s meaning—how it resonates in the consumer’s heart and mind—is a company’s most valuable competitive asset. And today, b...
Is your brand ready? Do you have a smartwatch to track your steps and sleeping patterns? Do you use apps to meditate or watch your diet? Are you...
In the world of social media, there is one network that made a lot of noise with its extraordinary growth during the first quarter of 2021: Clubhouse,...
We already know what a hashtag is and what it is used for (if you don’t, where have you been for the last 10 years?). Although popular, they are...