FIBA offers certifications and continuing education programs focused especially on international financial institutions with correspondent banking activities, international private banking, and foreign trade transactions.
The Institute operated in Latin America and the Caribbean. Most certifications were imparted in person. Banking personnel in Latin America did not used online training and were afraid of the lower quality internet connection.
Because of the Global Pandemic FIBA needed to create a strategy to lure in potential candidates, offering the benefits of online courses. They had to drive a mindset change about online courses.
In 12 months implementing the strategy:
increase in Institute’ website visits
(total visits 2019 Q1 + Q2 3,190 total visits 2020 Q1 + Q2 12,716)