FIBA offers certifications and continuing education programs focused especially on international financial institutions with correspondent banking activities, international private banking, and foreign trade transactions.
The Institute operated in Latin America and the Caribbean. Most certifications were imparted in person. Banking personnel in Latin America did not used online training and were afraid of the lower quality internet connection.
Because of the Global Pandemic FIBA needed to create a strategy to lure in potential candidates, offering the benefits of online courses. They had to drive a mindset change about online courses.
After 12 months implementing the strategy:
Sales increase for the Institute.
Website visits increase
– total visits 2019 Q1 + Q2 3,190
– total visits 2020 Q1 + Q2 12,716
Digital leads, mostly from Latin America
(Our audience target)