A platform for entertainment has evolved into a channel for connecting with millions of consumers. Is your brand ready to be part of a billionaire industry? During these past months, the gaming industry has gained attention because of its significant rise in users, earnings and its...
The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those still seeking to compete...
We already know what a hashtag is and what it is used for (if you don't, where have you been for the last 10 years?). Although popular, they are not always used wisely. With the ghost of algorithms always haunting us, placing a hashtag is...
It’s the right time to talk about how to adjust your marketing strategy to the upcoming changes. We’ve chosen 5 digital marketing trends that will help you get ahead of the competition in 2021. Social media as a channel for purchase Social media channels make it easier...
More and more consumers only want to support and engage with brands that match their values and beliefs. They have used their buying power to shape actions and influence corporations. Recently, we have had several large established brands undergo crisis situations, in which customers are boycotting their services or products....
So how can you find that perfect harmony for your team? Millennials and Generation Xers don't always see eye to eye. Millennials think the previous generation is old fashioned and out of tune with the ever-changing landscape of smartphones and social media. Generation Xer’s consider that...
We are celebrating our 10-year anniversary with a new image full of color. As a Hispanic-led business with a multicultural team, we are proud to celebrate this milestone just in time for the Hispanic Heritage month. More than 25 major brands have trusted on us...