A brand's meaning—how it resonates in the consumer's heart and mind—is a company's most valuable competitive asset. And today, brands are not merely functional, but they are meaning and value. They don’t rely simply on the quality, performance, or visibility they attain. Instead, they depend...
Is your brand ready? Do you have a smartwatch to track your steps and sleeping patterns? Do you use apps to meditate or watch your diet? Are you following a fitness influencer or wellness guru? Do you check the source, ingredients, or material of products before...
In the world of social media, there is one network that made a lot of noise with its extraordinary growth during the first quarter of 2021: Clubhouse, an app in which interaction takes place in audio rooms and is so far only available by invitation...