Created by the United Nations in 1975, International Women’s Day honors the social, economic, cultural, and political achievements of women across the globe. On this day, we want to take a step back and commemorate all the great things women do every day. From a professional...
While quarterbacks try to score the touchdowns on the field to move them closer to sporting glory, there is another equally fierce competition, that results in winners and losers every year: the Super Bowl advertising battle. It is not merely one of the most-watched events of...
Transporting us to a more straightforward and undoubtedly happier past has become, especially after the pandemic, one of the most effective tools to connect brands and consumers with a strong emotional component. In one of the eternal battles between major brands of clothing and sports accessories,...
When marketing a product, you usually engage with a consumer and persuade them to “want” that something. It could be a stylish look on the latest issue of Vogue, a trip they read about on CondeNast Traveler, or a delicious looking cacio e pepe on an influencer...
Your brand offers a fantastic product, but the sales are not that fantastic. Are you assertively communicating to your final consumers? Consumers nowadays are more educated and like to compare and learn more about the products they will bring to their homes. Therefore, being able to...